For skaters or for downline, the message is the same:
Set the Trend!

There is one young athlete who is clearly ‘setting the trend’ today. J.R. Celski, is an inline skater and Olympic hopeful with good nutrition definitely on his mind. The AIM Partners magazine team recently caught up with J.R. and his father at the American Cup Finals held in Milwaukee, Wisconsin. “J.R. relies upon AIM BarleyLife® to provide the supply of protein, carbohydrate, and vital nutrients needed for extreme athletic performance,” says Bob Celski, J.R.’s father. “J.R. was the youngest competitor in the meet, but he already skates with expertise and confidence.” “We came to this meet for him to gain experience with older, more seasoned skaters, not really thinking of a placement.”

In the end, J.R. finished 17th overall out of 32 in the meet. “It was a showing beyond our expectations,” says J.R.’s dad. “His confidence in himself has grown enormously. He has lost the ‘fear factor’ and he is ready to go to the next level.” The driving force behind J.R. is the motto, “Setting the Trend”—developed by Bob Celsksi to provide J.R. with direction. The letters outlined in the matrix (as shown below) represent key ideas of the phrase. “We can use this theme both in achieving athletic goals as well as AIM business goals,” comments Bob Celski. “In this way, AIM Members can also grow to the next level of performance, just like the athlete.”

Setting the Trend

focus area

Training

Rest

Equipment

Nutrition

Desire

the athlete's goal

Technical, strategic, tactical, speed, acceleration, endurance. Study other successful, world-class athletes. Watch them train. Seek their advice. Use mental training/envisionment.

Adequate and quality sleep to ensure good performance. Relaxation between races. One full rest day per week to recover from training.

Lightweight, quality boots and blades for improved performance. Proper sharpening of equipment. Carry the necessary safety equipment, including frictionless glove tips and aerodynamic helmet.

Adequate and continuous supply of proper protein, carbohydrates, and nutritional supplements for good mental focus and good physical health. Cornerstone: AIM BarleyLife®. Eliminate unhealthy food choices: sweets, fast food, carbonated beverages.

The will to win. Dedication to training. Keep long-term perspective. Remain enthusiastic through good times and challenging moments. Set and keep your sights on high goals.

the AIM business goal

Product features, advantages, benefits, sales tactics. Study other successful, world-class Members. Watch them train. Seek their advice. Use positive thinking/envisionment.

Adequate and quality sleep to ensure good performance. Relaxation between sales events. One full rest day per week to recover from meetings.

Lightweight briefcase for ease of movement. Proper sharpening of sales skills. Carry the necessary sales tools, i.e.: data sheets, product samples, and company knowledge of the ‘right’ products to sell in the AIM line.

Adequate and continuous supply of proper protein, carbohydrates, and nutritional supplements for good mental focus and good physical health. Cornerstone: AIM BarleyLife®. Show healthy example by eliminating toxins and unhealthy food choices (fast food, carbonated beverages).

The will to win. Dedication to training. Keep long-term perspective. Remain enthusiastic through good times and challenging moments. Set and keep your sights on high goals.

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